Post by account_disabled on Mar 6, 2024 16:40:49 GMT 8
Empathize: Relating to your community Iterate: Speeds developing Shar notes that BestBuy’s remix is a great example of innovating during a recession. They’ve provided an API for third party developers I’ve outlined the program the most unique is GPS discovery tool and Camel. , in Best Buy’s case the risk is letting anyone use brand assets. 7-11 Takes Risks with Simpsons tie-in Next, we had Rita Bargerhuff, the VP of Marketing, discussing how 7-11 takes risks. She outlines there are four requirements before diving into risk: 1) is it right for your Brand 2) is it right for consumers 3) is it right for internal stakeholders and 4) Is it right for the environment.
Rita eloquently gave a case study of how Indonesia Telegram Number Data they aligned the 7-11 brand with the popular Simpsons movie, which while was risky as the show paints “Kwik-e-mart” in a culturally sensitive parody, see a public flickr set. stakeholder buy-in, which resulted in movie tie-ins, movie product tie-in (squishee), and even creating a Kwik-e-mart store. Did it pay off? Yes, there were lines wrapped around the store to get into the store. Her closing remarks? “Success leads to success You’ll attract new business partners” well spoken. This was cross posted on the Forrester Interactive Marketing Blog, Zach Hofer-Shall gave a quick read over this post before I posted, thanks.
I had an interesting conversation with the head of marketing of a vendor here at Forrester’s marketing conference. She told me about the changing role of AR. Now, the role of AR must evolve, as analysts have direct connections to employees of their company, and have the ability to circumnavigate that traditional relationship. For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. To respond to these times, I’ve found that the best AR folks do the following things: 1) Listen to analysts and synthesize.
Rita eloquently gave a case study of how Indonesia Telegram Number Data they aligned the 7-11 brand with the popular Simpsons movie, which while was risky as the show paints “Kwik-e-mart” in a culturally sensitive parody, see a public flickr set. stakeholder buy-in, which resulted in movie tie-ins, movie product tie-in (squishee), and even creating a Kwik-e-mart store. Did it pay off? Yes, there were lines wrapped around the store to get into the store. Her closing remarks? “Success leads to success You’ll attract new business partners” well spoken. This was cross posted on the Forrester Interactive Marketing Blog, Zach Hofer-Shall gave a quick read over this post before I posted, thanks.
I had an interesting conversation with the head of marketing of a vendor here at Forrester’s marketing conference. She told me about the changing role of AR. Now, the role of AR must evolve, as analysts have direct connections to employees of their company, and have the ability to circumnavigate that traditional relationship. For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. To respond to these times, I’ve found that the best AR folks do the following things: 1) Listen to analysts and synthesize.