Post by account_disabled on Mar 12, 2024 16:57:19 GMT 8
It took Brian Solis three years of study and work to produce the book “ X: The Experience When Business Meets Design ” . A very detailed text from a graphic and photographic point of view that I could define as "experiential". Over three hundred pages of content curated as if they were an immense infographic. With this book Solis tells a story. He traces a path in the business of the future and indicates a path in which Experience ( reduced to the letter X) will dominate the relationship with the customer, with colleagues, with suppliers and with anyone who has to do with the company. The book introduces the concept of “experience architects” and guides readers towards the science of producing meaningful, shareable experiences.
According to the author, this is the real engine of effective promotion in India Mobile Number Data a future dominated by technology and information surplus. Thanks to Petra Schrott and her audacity we managed to have a telephone conversation lasting over thirty minutes. The incredible thing about these real American gurus is that they are much more available than our self-styled gurus. Controversy aside, Petra and I shared the questions and the impression I had, in this very short period of time, is of being in front of a person with a clear and lucid vision of the coming years, of what awaits us and of what we will have to do to survive in an increasingly competitive and global market. This is just part of the long interview. You can read the other, equally significant part in this post by Petra.
The experience brings the consumer to the center of the product. Who is the natural designer of “experiential architecture” in the company? Will there be a specific figure? brian solisThose who want to take responsibility for onerous and innovative work, such as understanding how to nourish the consumer's experience with the product or brand, will become the architect of the experience. It's not an easy job, but there must be someone who takes responsibility within the company for managing these new processes and paths: the consumer's experiential journeys. I have seen this evolution within companies, because I also study digital transformation , that is, how companies, to compete in a digital economy, change their methods of doing business, their processes and their models. Companies are trying to bring together different people and departments to think about this new process.
According to the author, this is the real engine of effective promotion in India Mobile Number Data a future dominated by technology and information surplus. Thanks to Petra Schrott and her audacity we managed to have a telephone conversation lasting over thirty minutes. The incredible thing about these real American gurus is that they are much more available than our self-styled gurus. Controversy aside, Petra and I shared the questions and the impression I had, in this very short period of time, is of being in front of a person with a clear and lucid vision of the coming years, of what awaits us and of what we will have to do to survive in an increasingly competitive and global market. This is just part of the long interview. You can read the other, equally significant part in this post by Petra.
The experience brings the consumer to the center of the product. Who is the natural designer of “experiential architecture” in the company? Will there be a specific figure? brian solisThose who want to take responsibility for onerous and innovative work, such as understanding how to nourish the consumer's experience with the product or brand, will become the architect of the experience. It's not an easy job, but there must be someone who takes responsibility within the company for managing these new processes and paths: the consumer's experiential journeys. I have seen this evolution within companies, because I also study digital transformation , that is, how companies, to compete in a digital economy, change their methods of doing business, their processes and their models. Companies are trying to bring together different people and departments to think about this new process.