Post by account_disabled on Feb 28, 2024 12:21:33 GMT 8
Between us, we can be honest: we don't spend enough time on marketing strategies. We are so busy with sales, business development and daily activities that we always postpone the time to dedicate to planning corporate communication. What does this mean in practice? That we have probably been adopting the same strategies for months, perhaps years, without examining the results and possible alternatives. This particular period, in which many activities have suffered stops or slowdowns, is the ideal time to reevaluate your company's digital presence! Reevaluate your coronavirus digital presence TALK MORE ABOUT WHO YOU ARE, LESS ABOUT WHAT YOU DO Constantly varying and refining existing digital marketing activities is not a whim, it is the natural consequence of a constantly evolving world. Users' expectations on the web transform and change based on what they see or what they are used to getting.
Are you keeping up with their expectations? Today Nigeria Phone Number more than ever, successful brands stand out for the relationship they manage to create with their audience . The bond they generate with users does not depend on flaunting the quality of their products or services but on the message they carry. To achieve this, it is necessary to change the focus from what we do to who we are. Let's take the example of Nike. The brand focuses its efforts more on creating a community of motivated athletes than on telling how its products are made. Nike wants people to identify with its message: facing challenges head on, with maximum effort. What can you learn from this example? That what sets you apart is not so much your products but the essence of your business . Tell it! Talk about what's behind your company, what it means to support customers, have a new idea and carry forward values. EVALUATE NEW COMMUNICATION OPPORTUNITIES As you think about how to convey your message, also think about where to convey it.
Starting from your social channels. Could it be time to open a page on a social network you're not present on? You might also consider abandoning a platform that isn't bringing the desired results . Staying on the topic of social media, if you haven't already done so, you should consider advertising to increase the reach of your content and generate new interest! The very content you create also deserves reevaluation. In the previous paragraph we said that you should talk more about who you are: your content must convey this message. Video storytelling could be an excellent solution ! A medium-term strategy that you should seriously consider is blogging. Its advantages are many: positioning on search engines, brand awareness , acquisition of contacts and consolidation of your authority in the sector. Constant commitment and a well-structured plan are necessary but the results of blogging more than make up for the effort ! We are sure that these suggestions will help you renew your digital presence and better face both this particular period and the restart.
Are you keeping up with their expectations? Today Nigeria Phone Number more than ever, successful brands stand out for the relationship they manage to create with their audience . The bond they generate with users does not depend on flaunting the quality of their products or services but on the message they carry. To achieve this, it is necessary to change the focus from what we do to who we are. Let's take the example of Nike. The brand focuses its efforts more on creating a community of motivated athletes than on telling how its products are made. Nike wants people to identify with its message: facing challenges head on, with maximum effort. What can you learn from this example? That what sets you apart is not so much your products but the essence of your business . Tell it! Talk about what's behind your company, what it means to support customers, have a new idea and carry forward values. EVALUATE NEW COMMUNICATION OPPORTUNITIES As you think about how to convey your message, also think about where to convey it.
Starting from your social channels. Could it be time to open a page on a social network you're not present on? You might also consider abandoning a platform that isn't bringing the desired results . Staying on the topic of social media, if you haven't already done so, you should consider advertising to increase the reach of your content and generate new interest! The very content you create also deserves reevaluation. In the previous paragraph we said that you should talk more about who you are: your content must convey this message. Video storytelling could be an excellent solution ! A medium-term strategy that you should seriously consider is blogging. Its advantages are many: positioning on search engines, brand awareness , acquisition of contacts and consolidation of your authority in the sector. Constant commitment and a well-structured plan are necessary but the results of blogging more than make up for the effort ! We are sure that these suggestions will help you renew your digital presence and better face both this particular period and the restart.